Urban Winery Management
A winery moved to an urban center. They needed to change to Urban Winery operations and marketing methods, abandoning the long held traditions of Destination Winery management.
The implementation of Urban Winery management methods and opening new revenue opportunities on premise grew the business 254% year on year
challenge
Organize the winery operations into a full-scale “Urban Winery.”
solution
Establish and organize departments and department management, including wine making operations, events, wine club, direct sales and wine-bar/tasting room with food, event hosting operations and wholesale to retail distribution. This includes direct sales to consumers, promotion of wine club membership and brands, implementation of an event sales program and implementation of a social media and public relations program.
results
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- Doubled the Urban Winery revenues year on year and generated a first profit
- Doubled wine club membership
- Doubled customer foot traffic
- Established successful social media program
- Created new social media content
- Hosted winery events of up to 600 people
Independent of the winery, FTC established marketing and wholesale distribution achieving annual sales of 255,000 bottle at retail, 23,000 bottles Direct to Consumer and 23,000 bottles Export.