International Expansion for a MNC Pharmaceutical Company
A MNC Pharmaceutical Company wanted to expand commercial operations in Asia. Their vaccines, biological products, and cardiovascular products were well established in several regions already.
The rollout into new jurisdictions generated an incremental annual revenue in excess of $160 million.
challenge
To plan and implement a product registration, sourcing & logistics, branding, marketing, sales and distribution operation for a range of injectable and oral pharmaceutical products.
solution
Working on a country by country basis, secure
- Registration and import,
- Establish direct distribution networks,
- Hire, train and deploy staff,
- Implement and brand promotion programs,
- Organize and manage professional conferences
results
- $160 million in incremental annual sales achieved in year 3 of implementation
- Significant market share gained in established product categories, displacing competitors
- Hiring of country sales, marketing and regulatory affairs management and staff
- Appointment of distributors for Hospital and Pharmacy channels
- Marketing program development and implementation